According to Gasgoo，Xiaomi EV has established a strategic partnership with NaaS Technology (“NaaS”) to enhance its charging service ecosystem. Announced on March 17, this collaboration will provide Xiaomi vehicle owners with seamless access to an expansive charging network, driving improvements in charging convenience and user experience.
Key Benefits of the Partnership
- Expanded Charging Network: Xiaomi EV users will gain access to NaaS’ extensive charging infrastructure, including stations from its strategic partner FLEETIN. Users can locate and navigate to these stations through the Xiaomi EV app and the in-car charging map.
- Enhanced User Experience: Integrated intelligent charging services will optimize charging efficiency, making the process more convenient and user-friendly.
- Smart Mobility Innovation: Leveraging NaaS’ AI-powered solutions, the partnership will offer real-time data analysis and operational insights to ensure effective charging service management.
Market Context and Growth Potential
China’s new energy vehicle (NEV) sector has experienced remarkable growth. In 2024, production and sales exceeded 12 million units, with total NEV ownership reaching 31.4 million units. Since mid-2023, NEVs have consistently represented over 50% of all new car sales in China. To stand out in this competitive landscape, automakers like Xiaomi are increasingly focusing on after-sales services and premium user experiences.
Xiaomi EV’s Rapid Growth
Since its official market entry in 2024, Xiaomi EV has surpassed expectations with annual deliveries exceeding 135,000 units. The brand’s strong performance underlines Xiaomi’s commitment to innovation and customer satisfaction.
NaaS Technology’s Role
NaaS leverages advanced AI algorithms to enhance both consumer and operational experiences. Its AI-driven NEF (NAAS Energy Fintech) system supports site selection, investment evaluation, pricing strategies, and operational management for charging stations. By the third quarter of 2024, NaaS had connected nearly 100,000 charging stations with around 1.15 million charging guns, serving over 13 million users.
Additionally, NaaS maintains strong partnerships with leading automakers, including BYD, NIO, Li Auto, XPENG, ARCFOX, and Great Wall Motor. The company also collaborates with digital map providers, connected car platforms, and ride-sharing services to build an integrated charging ecosystem.
Future Prospects
The Xiaomi-NaaS partnership marks a significant step towards enhancing EV infrastructure and user satisfaction. As China’s NEV market continues to grow, this collaboration is expected to further drive innovation and establish Xiaomi EV as a leading player in the smart mobility sector.
Stay tuned for more updates on Xiaomi’s developments in the electric vehicle industry and its commitment to enhancing user experiences through strategic collaborations.
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